Hi! We’re herb & all, a small business based in Pembrokeshire, Wales. We love herbs so much that we’ve created a range of illustrated seed kits, cards and more, so that you too can sow, grow, eat and drink herbs at home and discover what truly wonderful plants they are. 

our history

Herb & all was started in 2022 by art graduate, plant lover and Sustainability MSc student Esther. In the first year of her Master’s, downtrodden about the wastefulness of many products, Esther decided to create a brand that had sustainability at its heart, as well as looking beautiful and being good for people and planet - herb & all is the result. 

our mission

Fill gardens, patios, balconies, window boxes and window sills with herbs!

Get people growing, nurturing, harvesting and using herbs sustainably; deepening the connection between people and plants, making them a daily part of life.

Provide nectar, seeds and habitats to bees, butterflies and birds.

Bring past uses of plants into the present, learning from ancient wisdom and knowledge of how essential plants are to us as food, flavour, fragrance, medicine and culture.

our seed boxes

Each seed box contains three varieties of herb seeds, info cards for each plant as well as an instruction sheet with ideas for how to prepare, use and store herbs, encouraging organic, sustainable growing and attracting pollinators.

Our seeds come from an organic seed farm in Cornwall. All our paper, card and packaging is 100% recycled and the boxes are Fsc certified, recyclable or compostable. 

All illustrations and artwork are created by Esther from our Pembrokeshire workshop.